Saweetie kept feeding into the college-girl-next-door image until it manifested organically, making her a viral sensation.

Lil Dicky’s “$ave Dat Money” should have incurred $30,000 in expenses. Instead, the only major expenses were what it took to feed his two-man camera crew during production.

Birdman Zoe doesn’t believe in skipping steps

The best social media approach for an R&B artist looks like reverse curation.

We know what you’re going through as an artist. Most of the time, you likely just want to focus on your craft. You want to have the idea, make the music, give it to the public, and go from there without thinking too much about “marketing,” digital strategy, and the like.  At one point in […]

Focus on collaborating with your peers as well as up-and-comers

We put together a tried and true guide for your pre-production preparation

Treat your social media platforms as though they’re public forums like Reddit or Discord, or as though it were an in-person meet-and-greet. We get it. What good are all the platforms and strategies that help artists grow their digital reach if it seems impossible to cross the thousand-follower mark? It’s hard to think through building […]

Most artists have a hard time figuring out how to leverage DSPs for their careers. Audiomack and Brian “Z” Zisook are not only very outspoken about what they provide to artists but are also a staff of creatives themselves. This means that Audiomack is the ultimate creator-friendly DSP. In our webinar, UnitedMasters and Z broke […]

Nas X’s marketing firepower comes from the lessons that go beyond your financial capability